Social media has grown to be a critical component of every effective marketing plan in the digital age. Brands have a variety of options for showcasing their products on social media sites like Facebook, Instagram, and Twitter, to name a few. To use these sites, you don’t have to pay, and you can connect with a much wider audience. A social media video marketing approach doesn’t require a large investment of time or money. When it comes to social media marketing, regardless of the size of your company, you need to take it seriously.
According to Lyfe marketing’s statistics, 93% of the videos on Twitter are accessed on mobile devices. In the last three years, the number of views of branded video content on YouTube has more than doubled. As a result, Facebook live broadcasts generate ten times as many comments as a normal video. All of these numbers point to the popularity of video content on social media platforms. Because millennials are more likely to watch videos on social media, this is the reason. More than 60% of firms are actively using social media videos to promote their products, according to the Web Marketing Video Council. If your competitors are using social media video to grow their consumer base, it is quite likely that they are doing the same.
A powerful social networking site, Instagram lets you post photographs and videos online. Since Instagram’s introduction, Techcrunch has been keeping an eye on the social media platform’s trends. As of 2018, Instagram had more over 1 billion monthly active users, according to their research. According to a recent report, Instagram’s growth rate is the fastest among social media networks. As a result, Instagram should be your go-to platform for promoting your brand’s products and services. We’ll show you how to use Instagram videos to get more viewers in this article.
Your brand should be represented in a series of short, valuable videos. These videos allow you to promote your product in a creative way. There are a variety of ways to approach a commercial. You can presently post a 60-second video to your Instagram feed. The target audience’s attention is easily piqued with such succinct videos. Additionally, short movies are ideal for conveying concise details about your products. Instagram stories, IGTV, and the Instagram timeline are all places where you can post the commercial.
Product specifications are included in this section.
Make a video of your product in action to show off its capabilities, or put the product’s details on display. Keep the audience’ attention focused just on the most vital aspects of the show. To make the video more educational, avoid using a lot of explanatory text. The key to making a seductive and interesting video is paying attention to the tiniest details. You can post the video to your Instagram page’s timeline so that your followers can see it whenever they want. A lot of attention is drawn to videos like this because of their spontaneity.
Videos showing how-tos
Making educational videos for Instagram is a good use of the platform. ‘How to’ or ‘Do it yourself’ videos demonstrate the functionality of your items. This explains the product’s use to the end user. Additionally, you can make troubleshooting films for any issues your customers may have. The target audience prefers short, to-the-point videos since they provide them with more relevant information in a shorter amount of time. With the help of these videos, you can cultivate an ongoing relationship with your customers.
Video documentation of the production process
As a result, building a relationship with customers is more vital than ever. You may show your customers what goes on behind the scenes of your product by making behind-the-scenes videos. To help you get the most from your product, you may even hold short training sessions to teach you new tricks. Some insight into Sheryl Cole’s work can be gained from watching the fast forward video she shared. For your Instagram video, all you need to do is think outside the box and capture the ideal moments.